{"componentChunkName":"component---src-templates-blog-post-page-tsx","path":"/blog/pricing-strategies/","result":{"data":{"locales":{"edges":[{"node":{"ns":"blog","data":"{\"Boost customer satisfaction and sales by accepting more payment methods.\":\"Boost customer satisfaction and sales by accepting more payment methods.\",\"Email Address\":\"Email Address\",\"Get payment insights and trends, expert business tips, and MONEI news.\":\"Get payment insights and trends, expert business tips, and MONEI news.\",\"Join MONEI to test integrations and payments. No commitment necessary.\":\"Join MONEI to test integrations and payments. No commitment necessary.\",\"Join MONEI with no commitment to test integrations and payments.\":\"Join MONEI with no commitment to test integrations and payments.\",\"Learn how to grow your business\":\"Learn how to grow your business\",\"MONEI DIGITAL PAYMENTS SL is responsible for processing your personal data, the purpose of which is to manage your subscription to the MONEI Blog and send you information and trends about payments, expert business advice, and news about MONEI. You may exercise your rights of access, rectification, deletion, opposition, limitation, and portability by postal mail to Calle Palestina, 1, Entreplanta, 29007, Málaga, Spain or by email to <2>support@monei.com</2>, proving your identity. You can obtain more information about the processing of your personal data in the <5>Website Privacy Policy</5>\":\"MONEI DIGITAL PAYMENTS SL is responsible for processing your personal data, the purpose of which is to manage your subscription to the MONEI Blog and send you information and trends about payments, expert business advice, and news about MONEI. You may exercise your rights of access, rectification, deletion, opposition, limitation, and portability by postal mail to Calle Palestina, 1, Entreplanta, 29007, Málaga, Spain or by email to <2>support@monei.com</2>, proving your identity. You can obtain more information about the processing of your personal data in the <5>Website Privacy Policy</5>\",\"Must Read\":\"Must Read\",\"Name\":\"Name\",\"Name is required\":\"Name is required\",\"No billing information is required. By opening a test account, you agree to receive marketing emails from MONEI.\":\"No billing information is required. By opening a test account, you agree to receive marketing emails from MONEI.\",\"No commitment. Unsubscribe anytime.\":\"No commitment. Unsubscribe anytime.\",\"Open an Account\":\"Open an Account\",\"Originally published\":\"Originally published\",\"Popular\":\"Popular\",\"Privacy and data processing information\":\"Privacy and data processing information\",\"Published\":\"Published\",\"Read More\":\"Read More\",\"Remove tag\":\"Remove tag\",\"Subscribe\":\"Subscribe\",\"Thank you! We will keep in touch.\":\"Thank you! We will keep in touch.\",\"Updated\":\"Updated\",\"email is required\":\"email is required\",\"should be a valid email\":\"should be a valid email\"}","language":"en"}},{"node":{"ns":"common","data":"{\"\\n          Integrated payment solutions help streamline and automate the payment acceptance\\n          process. It’s a payment system that communicates with the other software your\\n          business uses, making the payment integration for each platform or marketplace\\n          unique.\":\"\\n          Integrated payment solutions help streamline and automate the payment acceptance\\n          process. It’s a payment system that communicates with the other software your\\n          business uses, making the payment integration for each platform or marketplace\\n          unique.\",\"- Ahorra tiempo y dinero desarrollando tu propia solución de pagos. - Obtén una participación en los ingresos. - Aprovecha el sistema de facturación de MONEI para cobrar a tus usuarios/comerciantes por servicios adicionales. - Evita lidiar con el cumplimiento de pagos. - Ayuda a tus usuarios a aceptar más métodos de pago. - Comete menos errores.\":\"- Ahorra tiempo y dinero desarrollando tu propia solución de pagos. - Obtén una participación en los ingresos. - Aprovecha el sistema de facturación de MONEI para cobrar a tus usuarios/comerciantes por servicios adicionales. - Evita lidiar con el cumplimiento de pagos. - Ayuda a tus usuarios a aceptar más métodos de pago. - Comete menos errores.\",\"- Save time and money developing your own payments solution. - Earn a revenue share. - Leverage MONEI's billing system to charge your users/merchants for additional services. - Skip dealing with payment compliance. - Help your users accept more payment methods. - Make fewer errors.\":\"- Save time and money developing your own payments solution. - Earn a revenue share. - Leverage MONEI's billing system to charge your users/merchants for additional services. - Skip dealing with payment compliance. - Help your users accept more payment methods. - Make fewer errors.\",\"100% recommended. An optimal payment gateway that quickly adapts to the changes and improvements required in electronic commerce. We are very happy to work with the MONEI team!\":\"100% recommended. An optimal payment gateway that quickly adapts to the changes and improvements required in electronic commerce. We are very happy to work with the MONEI team!\",\"3D Secure\":\"3D Secure\",\"<0></0>︎ Access our APIs on behalf of each MONEI account bound to your partner account.\":\"<0></0>︎ Access our APIs on behalf of each MONEI account bound to your partner account.\",\"<0></0>︎ Get a unique registration link to let your users register their MONEI account (they’ll always be bund to your partner account).\":\"<0></0>︎ Get a unique registration link to let your users register their MONEI account (they’ll always be bund to your partner account).\",\"<0></0>︎ View the Partner Dashboard to see payment history, aggregated analytics, and details about each MONEI account bound to your partner account.\":\"<0></0>︎ View the Partner Dashboard to see payment history, aggregated analytics, and details about each MONEI account bound to your partner account.\",\"<0>Accept more payment methods</0>\":\"<0>Accept more payment methods</0>\",\"<0>Blog</0>\":\"<0>Blog</0>\",\"<0>Built in payment security</0>\":\"<0>Built in payment security</0>\",\"<0>Easily onboard and payout users</0>\":\"<0>Easily onboard and payout users</0>\",\"<0>Flexible out-of-the-box solution</0>\":\"<0>Flexible out-of-the-box solution</0>\",\"<0>Pricing</0>\":\"<0>Pricing</0>\",\"<0>Save money</0>\":\"<0>Save money</0>\",\"<0>Take online and physical payments</0>\":\"<0>Take online and physical payments</0>\",\"A month ago\":\"A month ago\",\"A week ago\":\"A week ago\",\"API Reference\":\"API Reference\",\"About Us\":\"About Us\",\"About us\":\"About us\",\"Absolutely. Compliance requirements and security considerations are crucial when\\n          implementing an integrated payment solution. Make sure the solution adheres to\\n          relevant industry standards, such as PCI-DSS (Payment Card Industry Data\\n          Security Standard), to protect sensitive customer payment data.\":\"Absolutely. Compliance requirements and security considerations are crucial when\\n          implementing an integrated payment solution. Make sure the solution adheres to\\n          relevant industry standards, such as PCI-DSS (Payment Card Industry Data\\n          Security Standard), to protect sensitive customer payment data.\",\"Absolutely. Compliance requirements and security considerations are crucial when implementing an integrated payment solution. Make sure the solution adheres to relevant industry standards, such as PCI-DSS (Payment Card Industry Data Security Standard), to protect sensitive customer payment data.\":\"Absolutely. Compliance requirements and security considerations are crucial when implementing an integrated payment solution. Make sure the solution adheres to relevant industry standards, such as PCI-DSS (Payment Card Industry Data Security Standard), to protect sensitive customer payment data.\",\"Add another file\":\"Add another file\",\"Affiliate program\":\"Affiliate program\",\"Amount\":\"Amount\",\"An authorized payment institution registered with the Bank of Spain’s Registry of Payment Institutions under No. 6911 and subject to its supervision.\":\"An authorized payment institution registered with the Bank of Spain’s Registry of Payment Institutions under No. 6911 and subject to its supervision.\",\"Apple Pay\":\"Apple Pay\",\"Apple Pay for PrestaShop\":\"Apple Pay for PrestaShop\",\"Apple Pay for Shopify\":\"Apple Pay for Shopify\",\"Apple Pay for Wix\":\"Apple Pay for Wix\",\"Apple Pay for WooCommerce\":\"Apple Pay for WooCommerce\",\"Are there any compliance requirements or security considerations I should be aware of?\":\"Are there any compliance requirements or security considerations I should be aware of?\",\"As your users sell more, their transaction <2>fees will decrease</2> in real-time and for in-person payments, <5>MONEI's physical payments solution</5> is 50% cheaper than a traditional POS\":\"As your users sell more, their transaction <2>fees will decrease</2> in real-time and for in-person payments, <5>MONEI's physical payments solution</5> is 50% cheaper than a traditional POS\",\"At MONEI, we provide customer support and technical assistance to help you  \\n          during the integration process and resolve any issues that may arise. This can  \\n          include documentation, developer resources, dedicated support channels, and  \\n          sometimes even on-site assistance depending on the specific service level  \\n          agreement (SLA) in place. We also handle KYC, <BlogLink slug=\\\"payment-platform-onboarding\\\">onboarding</BlogLink>, and payment security  \\n          and compliance for you.\":\"At MONEI, we provide customer support and technical assistance to help you  \\n          during the integration process and resolve any issues that may arise. This can  \\n          include documentation, developer resources, dedicated support channels, and  \\n          sometimes even on-site assistance depending on the specific service level  \\n          agreement (SLA) in place. We also handle KYC, <BlogLink slug=\\\"payment-platform-onboarding\\\">onboarding</BlogLink>, and payment security  \\n          and compliance for you.\",\"At MONEI, we provide customer support and technical assistance to help you during the integration process and resolve any issues that may arise. This can include documentation, developer resources, dedicated support channels, and sometimes even on-site assistance depending on the specific service level agreement (SLA) in place. We also handle KYC,<1>onboarding</1>, and payment security and compliance for you.\":\"At MONEI, we provide customer support and technical assistance to help you during the integration process and resolve any issues that may arise. This can include documentation, developer resources, dedicated support channels, and sometimes even on-site assistance depending on the specific service level agreement (SLA) in place. We also handle KYC,<1>onboarding</1>, and payment security and compliance for you.\",\"BETA\":\"BETA\",\"BNPL payments\":\"BNPL payments\",\"Bancontact\":\"Bancontact\",\"Become a MONEI Affiliate\":\"Become a MONEI Affiliate\",\"Billed to\":\"Billed to\",\"Bizum\":\"Bizum\",\"Bizum for PrestaShop\":\"Bizum for PrestaShop\",\"Bizum for Shopify\":\"Bizum for Shopify\",\"Bizum for Wix\":\"Bizum for Wix\",\"Bizum for WooCommerce\":\"Bizum for WooCommerce\",\"Bizum for businesses\":\"Bizum for businesses\",\"Blog\":\"Blog\",\"Businesses we Serve\":\"Businesses we Serve\",\"Choose a file\":\"Choose a file\",\"Click to Pay\":\"Click to Pay\",\"Company\":\"Company\",\"Compare Payment Gateways\":\"Compare Payment Gateways\",\"Compatible with\":\"Compatible with\",\"Complaint Channel\":\"Complaint Channel\",\"Contact\":\"Contact\",\"Contact Sales\":\"Contact Sales\",\"Contact sales now to tell us more about your business and payment needs.\":\"Contact sales now to tell us more about your business and payment needs.\",\"Cookie settings\":\"Cookie settings\",\"Credit Card\":\"Credit Card\",\"Credit cards\":\"Credit cards\",\"Currently, MONEI is available only for <strong>Spain and Andorra</strong> based businesses. However, MONEI's global expansion is happening rapidly! To receive updates as soon as we become available in your country, <4>join our mailing list</4>.\":\"Currently, MONEI is available only for <strong>Spain and Andorra</strong> based businesses. However, MONEI's global expansion is happening rapidly! To receive updates as soon as we become available in your country, <4>join our mailing list</4>.\",\"Custom Checkout\":\"Custom Checkout\",\"Dashboard\":\"Dashboard\",\"Data Protection (End customers)\":\"Data Protection (End customers)\",\"Data Protection (Merchants)\":\"Data Protection (Merchants)\",\"Date\":\"Date\",\"Developers\":\"Developers\",\"Docs\":\"Docs\",\"Documentation\":\"Documentation\",\"Don’t worry about fraud and transaction security issues, MONEI is <2>PCI DSS Level 1</2> compliant — we’ll take care of payment security for you\":\"Don’t worry about fraud and transaction security issues, MONEI is <2>PCI DSS Level 1</2> compliant — we’ll take care of payment security for you\",\"E-commerce payments\":\"E-commerce payments\",\"E-commerce platforms\":\"E-commerce platforms\",\"E-learning Hubs\":\"E-learning Hubs\",\"Earn a revenue share\":\"Earn a revenue share\",\"Email\":\"Email\",\"Features\":\"Features\",\"First name\":\"First name\",\"Food Truck POS System\":\"Food Truck POS System\",\"Food Trucks\":\"Food Trucks\",\"Four months ago\":\"Four months ago\",\"Freelancers\":\"Freelancers\",\"Freelancers & Practices\":\"Freelancers & Practices\",\"Get started today with the best integrated payments solution for your platform or marketplace\":\"Get started today with the best integrated payments solution for your platform or marketplace\",\"Get the MONEI Pay app for easy payments on the go\":\"Get the MONEI Pay app for easy payments on the go\",\"Getting started\":\"Getting started\",\"Go to Docs\":\"Go to Docs\",\"Google Pay\":\"Google Pay\",\"Google Pay for PrestaShop\":\"Google Pay for PrestaShop\",\"Google Pay for Shopify\":\"Google Pay for Shopify\",\"Google Pay for Wix\":\"Google Pay for Wix\",\"Google Pay for WooCommerce\":\"Google Pay for WooCommerce\",\"Grow your e-commerce business with MONEI’s payment gateway: Dynamic pricing. More payment methods. E-commerce platform or custom website integration. Join »\":\"Grow your e-commerce business with MONEI’s payment gateway: Dynamic pricing. More payment methods. E-commerce platform or custom website integration. Join »\",\"Hair & Beauty Salons\":\"Hair & Beauty Salons\",\"Hardwareless POS system\":\"Hardwareless POS system\",\"Health Providers\":\"Health Providers\",\"Help your platform or marketplace users accept the widest range of payment methods from <2>credit cards</2> to <5>Apple Pay</5>, <8>Google Pay</8>, <11>Bizum</11>, and more <14>local payment methods</14>\":\"Help your platform or marketplace users accept the widest range of payment methods from <2>credit cards</2> to <5>Apple Pay</5>, <8>Google Pay</8>, <11>Bizum</11>, and more <14>local payment methods</14>\",\"Help your users accept more payment methods\":\"Help your users accept more payment methods\",\"Help your users grow their businesses\":\"Help your users grow their businesses\",\"Highly recommended\":\"Highly recommended\",\"Home\":\"Home\",\"Honei is a platform in Spain that helps restaurants accept orders and payments\\n          via QR codes. By using MONEI Connect as an integrated payments partner, Honei\\n          can let its users accept all the payment methods MONEI supports without having\\n          to deal with the development, compliance, and KYC. It’s all handled by MONEI.\\n          More platforms that use MONEI Connect for integrated payments are Glop,\\n          Qamarero, Nuve, and Taxitronic.\":\"Honei is a platform in Spain that helps restaurants accept orders and payments\\n          via QR codes. By using MONEI Connect as an integrated payments partner, Honei\\n          can let its users accept all the payment methods MONEI supports without having\\n          to deal with the development, compliance, and KYC. It’s all handled by MONEI.\\n          More platforms that use MONEI Connect for integrated payments are Glop,\\n          Qamarero, Nuve, and Taxitronic.\",\"Honei is a platform in Spain that helps restaurants accept orders and payments via QR codes. By using MONEI Connect as an integrated payments partner, Honei can let its users accept all the payment methods MONEI supports without having to deal with the development, compliance, and KYC. It’s all handled by MONEI. More platforms that use MONEI Connect for integrated payments are Glop, Qamarero, Nuve, and Taxitronic.\":\"Honei is a platform in Spain that helps restaurants accept orders and payments via QR codes. By using MONEI Connect as an integrated payments partner, Honei can let its users accept all the payment methods MONEI supports without having to deal with the development, compliance, and KYC. It’s all handled by MONEI. More platforms that use MONEI Connect for integrated payments are Glop, Qamarero, Nuve, and Taxitronic.\",\"Hospitality\":\"Hospitality\",\"How long does it take to integrate an integrated payment solution into my platform or marketplace?\":\"How long does it take to integrate an integrated payment solution into my platform or marketplace?\",\"I give this application a 10 for my online store since thanks to it my clients can pay with bizum and other means of card payment, increasing my conversion rate. It is very simple and intuitive and anyone can connect their ecommerce to Money. They also have a super responsive support that answers all your questions. Highly recommended.\":\"I give this application a 10 for my online store since thanks to it my clients can pay with bizum and other means of card payment, increasing my conversion rate. It is very simple and intuitive and anyone can connect their ecommerce to Money. They also have a super responsive support that answers all your questions. Highly recommended.\",\"I use MONEI for my business and so far it works great. It is easy to integrate and the customer service is very good. I recommend it\":\"I use MONEI for my business and so far it works great. It is easy to integrate and the customer service is very good. I recommend it\",\"I've been using MONEI apps and MONEI Payments Platform for many years and I have only good words for them. The service is absolutely perfect, great customer service and very reasonable prices. I totally recommend it!\":\"I've been using MONEI apps and MONEI Payments Platform for many years and I have only good words for them. The service is absolutely perfect, great customer service and very reasonable prices. I totally recommend it!\",\"In-person payments\":\"In-person payments\",\"Integrated Payment Solutions for Platforms and Marketplaces\":\"Integrated Payment Solutions for Platforms and Marketplaces\",\"Integrated payment solutions FAQ\":\"Integrated payment solutions FAQ\",\"Integrated payment solutions for your platform or marketplace\":\"Integrated payment solutions for your platform or marketplace\",\"Integrated payment solutions help streamline and automate the payment acceptance process. It’s a payment system that communicates with the other software your business uses, making the payment integration for each platform or marketplace unique.\":\"Integrated payment solutions help streamline and automate the payment acceptance process. It’s a payment system that communicates with the other software your business uses, making the payment integration for each platform or marketplace unique.\",\"Integrations\":\"Integrations\",\"Interchange Fee Calculator\":\"Interchange Fee Calculator\",\"Join our monthly newsletter\":\"Join our monthly newsletter\",\"Klarna\":\"Klarna\",\"Labs\":\"Labs\",\"Last name\":\"Last name\",\"Last published posts\":\"Last published posts\",\"Law Firms\":\"Law Firms\",\"Legal\":\"Legal\",\"Legal Notice\":\"Legal Notice\",\"Let users accept payments online via a <2>customizable payment page</2> and in person from their phone or tablet, using <6>QR codes</6> or <9>payment requests</9>\":\"Let users accept payments online via a <2>customizable payment page</2> and in person from their phone or tablet, using <6>QR codes</6> or <9>payment requests</9>\",\"Leverage MONEI's billing system to charge your users/merchants for additional services\":\"Leverage MONEI's billing system to charge your users/merchants for additional services\",\"Looking for an integrated payment partner for your platform or marketplace? Build payment experiences without the high development costs. Get MONEI Connect ››\":\"Looking for an integrated payment partner for your platform or marketplace? Build payment experiences without the high development costs. Get MONEI Connect ››\",\"MONEI DIGITAL PAYMENTS SL - ESB02660926 Palestina, 1, Entreplanta, 29007, Málaga, Spain BORME Registry Details: Registro Mercantil de MÁLAGA T 5998, L 4905, F 54, S 8,H MA158775, I/A 1 (14.01.21). MONEI is a Swift member with BIC number: MONIES2M. MONEI is a member of the European Payments Council under the SRTP group. MONEI stores funds from merchants in omnibus (safeguard) accounts controlled by fully regulated financial institutions.\":\"MONEI DIGITAL PAYMENTS SL - ESB02660926 Palestina, 1, Entreplanta, 29007, Málaga, Spain BORME Registry Details: Registro Mercantil de MÁLAGA T 5998, L 4905, F 54, S 8,H MA158775, I/A 1 (14.01.21). MONEI is a Swift member with BIC number: MONIES2M. MONEI is a member of the European Payments Council under the SRTP group. MONEI stores funds from merchants in omnibus (safeguard) accounts controlled by fully regulated financial institutions.\",\"MONEI DIGITAL PAYMENTS SL is responsible for processing your personal data, the purpose of which is to manage your subscription to the MONEI Blog and send you information and trends about payments, expert business advice, and news about MONEI. You may exercise your rights of access, rectification, deletion, opposition, limitation, and portability by postal mail to Calle Palestina, 1, Entreplanta, 29007, Málaga, Spain or by email to <2>support@monei.com</2>, proving your identity. You can obtain more information about the processing of your personal data in the <5>Website Privacy Policy</5>\":\"MONEI DIGITAL PAYMENTS SL is responsible for processing your personal data, the purpose of which is to manage your subscription to the MONEI Blog and send you information and trends about payments, expert business advice, and news about MONEI. You may exercise your rights of access, rectification, deletion, opposition, limitation, and portability by postal mail to Calle Palestina, 1, Entreplanta, 29007, Málaga, Spain or by email to <2>support@monei.com</2>, proving your identity. You can obtain more information about the processing of your personal data in the <5>Website Privacy Policy</5>\",\"MONEI DIGITAL PAYMENTS SL is the controller of your personal data, the purpose and legal basis of which is to manage your request and, where applicable, to execute the contractual relationship. You will also receive emails about MONEI's activity, unless you have checked the objection box. You may exercise your rights of access, rectification, deletion, opposition, limitation and portability by post to Calle Palestina, 1, Entreplanta, 29007, Málaga, Spain or by email to <2>support@monei.com</2>, proving your identity. You can obtain more information about the processing of your personal data in the <4>Privacy Policy</4>.\":\"MONEI DIGITAL PAYMENTS SL is the controller of your personal data, the purpose and legal basis of which is to manage your request and, where applicable, to execute the contractual relationship. You will also receive emails about MONEI's activity, unless you have checked the objection box. You may exercise your rights of access, rectification, deletion, opposition, limitation and portability by post to Calle Palestina, 1, Entreplanta, 29007, Málaga, Spain or by email to <2>support@monei.com</2>, proving your identity. You can obtain more information about the processing of your personal data in the <4>Privacy Policy</4>.\",\"MONEI Experts\":\"MONEI Experts\",\"MONEI handles the <2>Know Your Customer (KYC)</2> and payout processes so you can onboard more users, faster, and spend time on sales instead of settlements\":\"MONEI handles the <2>Know Your Customer (KYC)</2> and payout processes so you can onboard more users, faster, and spend time on sales instead of settlements\",\"MONEI monthly\":\"MONEI monthly\",\"Make fewer errors\":\"Make fewer errors\",\"Marketplaces\":\"Marketplaces\",\"Monthly newsletter\":\"Monthly newsletter\",\"Multibanco\":\"Multibanco\",\"Network Tokenization\":\"Network Tokenization\",\"New product and feature announcements\":\"New product and feature announcements\",\"Omnichannel payments\":\"Omnichannel payments\",\"Online Payments\":\"Online Payments\",\"Online payments\":\"Online payments\",\"Open an Account\":\"Open an Account\",\"Order ID\":\"Order ID\",\"Order from [Your Brand]\":\"Order from [Your Brand]\",\"Other features\":\"Other features\",\"PCI DSS Level 1\":\"PCI DSS Level 1\",\"PDF, PNG or JPG. Up to {{max}} files, {{size}} in total.\":\"PDF, PNG or JPG. Up to {{max}} files, {{size}} in total.\",\"POS System for hair and beauty salons\":\"POS System for hair and beauty salons\",\"POS for Freelancers\":\"POS for Freelancers\",\"Page not found!\":\"Page not found!\",\"Partners\":\"Partners\",\"Pay by Link\":\"Pay by Link\",\"Pay €\":\"Pay €\",\"PayPal\":\"PayPal\",\"Payment Gateway\":\"Payment Gateway\",\"Payment Methods\":\"Payment Methods\",\"Payment methods\":\"Payment methods\",\"Payments Glossary\":\"Payments Glossary\",\"Payments Orchestration\":\"Payments Orchestration\",\"Payments orchestration\":\"Payments orchestration\",\"Payments security\":\"Payments security\",\"Paypal for PrestaShop\":\"Paypal for PrestaShop\",\"Paypal for Shopify\":\"Paypal for Shopify\",\"Paypal for Wix\":\"Paypal for Wix\",\"Paypal for WooCommerce\":\"Paypal for WooCommerce\",\"Periodic reminder\":\"Periodic reminder\",\"Press\":\"Press\",\"Pricing\":\"Pricing\",\"Privacy Policy\":\"Privacy Policy\",\"Product\":\"Product\",\"Products\":\"Products\",\"Public Administration\":\"Public Administration\",\"QR Code Payment for Restaurants\":\"QR Code Payment for Restaurants\",\"QR Code Payments\":\"QR Code Payments\",\"QR Payments\":\"QR Payments\",\"Quickly and easily integrate payments into your business platform or marketplace with <1>MONEI Connect</1>. Build and scale end-to-end payment experiences with a simple payment partner API. Save time and money with built-in onboarding, fully-managed KYC, and payments compliance and security. Get the best integrated payment solution for platforms and marketplaces — join MONEI.\":\"Quickly and easily integrate payments into your business platform or marketplace with <1>MONEI Connect</1>. Build and scale end-to-end payment experiences with a simple payment partner API. Save time and money with built-in onboarding, fully-managed KYC, and payments compliance and security. Get the best integrated payment solution for platforms and marketplaces — join MONEI.\",\"Real-time Payments Dashboard\":\"Real-time Payments Dashboard\",\"Recurring Payments\":\"Recurring Payments\",\"Recurring payments / subscriptions\":\"Recurring payments / subscriptions\",\"Remove\":\"Remove\",\"Resources\":\"Resources\",\"Retail & In-Store Payments\":\"Retail & In-Store Payments\",\"Retail POS System\":\"Retail POS System\",\"SEPA Direct Debit\":\"SEPA Direct Debit\",\"SEPA Request-to-Pay\":\"SEPA Request-to-Pay\",\"SOFORT\":\"SOFORT\",\"Save time and money developing your own payments solution\":\"Save time and money developing your own payments solution\",\"Save time and money on development by integrating with a single payment system that’s built to scale — add payments to your platform/marketplace or white label our payment solution and charge a fee\":\"Save time and money on development by integrating with a single payment system that’s built to scale — add payments to your platform/marketplace or white label our payment solution and charge a fee\",\"Seamlessly let your users accept payments\":\"Seamlessly let your users accept payments\",\"Search\":\"Search\",\"Search the blog\":\"Search the blog\",\"Service-level Agreement\":\"Service-level Agreement\",\"Skip dealing with payment compliance\":\"Skip dealing with payment compliance\",\"Software Solutions\":\"Software Solutions\",\"Stay in the loop when we launch new products and features, including more payment methods.\":\"Stay in the loop when we launch new products and features, including more payment methods.\",\"Still here?\":\"Still here?\",\"Subscribe\":\"Subscribe\",\"Subscribe to get latest news, e-commerce tips, and helpful resources from around the web.\":\"Subscribe to get latest news, e-commerce tips, and helpful resources from around the web.\",\"Subscription Payment Service\":\"Subscription Payment Service\",\"Super intuitive and easy to use\":\"Super intuitive and easy to use\",\"Support\":\"Support\",\"Support and Claims\":\"Support and Claims\",\"TPV sin datáfono de MONEI : tu móvil = tu TPV\":\"TPV sin datáfono de MONEI : tu móvil = tu TPV\",\"Taxi POS\":\"Taxi POS\",\"Taxi Payments\":\"Taxi Payments\",\"Thank you! We will keep in touch.\":\"Thank you! We will keep in touch.\",\"The best online payment aggregate out there\":\"The best online payment aggregate out there\",\"The project \\\"Development of an open, pan-European and secure digital payment technology\\\" has been subsidized by the CDTI.\":\"The project \\\"Development of an open, pan-European and secure digital payment technology\\\" has been subsidized by the CDTI.\",\"The time required for integration depends on various factors, including the\\n          complexity of your platform, the chosen payment solution, and the availability\\n          of developer resources. Generally, well-documented APIs and developer-friendly\\n          tools provided by integrated payment solutions (like MONEI Connect) can expedite\\n          the integration process.\":\"The time required for integration depends on various factors, including the\\n          complexity of your platform, the chosen payment solution, and the availability\\n          of developer resources. Generally, well-documented APIs and developer-friendly\\n          tools provided by integrated payment solutions (like MONEI Connect) can expedite\\n          the integration process.\",\"The time required for integration depends on various factors, including the complexity of your platform, the chosen payment solution, and the availability of developer resources. Generally, well-documented APIs and developer-friendly tools provided by integrated payment solutions (like MONEI Connect) can expedite the integration process.\":\"The time required for integration depends on various factors, including the complexity of your platform, the chosen payment solution, and the availability of developer resources. Generally, well-documented APIs and developer-friendly tools provided by integrated payment solutions (like MONEI Connect) can expedite the integration process.\",\"Three months ago\":\"Three months ago\",\"Trusted by\":\"Trusted by\",\"Try MONEI now!\":\"Try MONEI now!\",\"Try MONEI right now\":\"Try MONEI right now\",\"Two months ago\":\"Two months ago\",\"Two weeks ago\":\"Two weeks ago\",\"Use MONEI’s plugins and APIs to accept more payment methods and increase sales online and in-person — all from a single payment platform.\":\"Use MONEI’s plugins and APIs to accept more payment methods and increase sales online and in-person — all from a single payment platform.\",\"Use the Payment Partner Integration API\":\"Use the Payment Partner Integration API\",\"Very good service. Our users asked us to pay for bizum and since we implemented it, the conversion rate of the web has increased!\":\"Very good service. Our users asked us to pay for bizum and since we implemented it, the conversion rate of the web has increased!\",\"Vew all payment methods\":\"Vew all payment methods\",\"Visa-Mastercard for PrestaShop\":\"Visa-Mastercard for PrestaShop\",\"Visa-Mastercard for Shopify\":\"Visa-Mastercard for Shopify\",\"Visa-Mastercard for Wix\":\"Visa-Mastercard for Wix\",\"Visa-Mastercard for WooCommerce\":\"Visa-Mastercard for WooCommerce\",\"We are hiring!\":\"We are hiring!\",\"We could not read that file. Try choosing it again.\":\"We could not read that file. Try choosing it again.\",\"We have integrated Monei as our secure payment gateway, in a simple, fast and completely secure way. It also offers us payment methods such as Bizum, which increases the conversion of payments and gives options to all customers.\\nThe commissions with respect to others are lower and also the customer service in Spain is very efficient. Thank you\":\"We have integrated Monei as our secure payment gateway, in a simple, fast and completely secure way. It also offers us payment methods such as Bizum, which increases the conversion of payments and gives options to all customers.\\nThe commissions with respect to others are lower and also the customer service in Spain is very efficient. Thank you\",\"We use it every day to collect from our firm's clients and I can only recommend it to everyone. VERY LOW commissions and the next day you have the money deposited in your checking account. 10/10.\":\"We use it every day to collect from our firm's clients and I can only recommend it to everyone. VERY LOW commissions and the next day you have the money deposited in your checking account. 10/10.\",\"What MONEI merchants are saying\":\"What MONEI merchants are saying\",\"What are integrated payments?\":\"What are integrated payments?\",\"What are the main benefits of integrated payment solutions for platforms and marketplaces via MONEI Connect?\":\"What are the main benefits of integrated payment solutions for platforms and marketplaces via MONEI Connect?\",\"What kind of customer support or technical assistance is provided with integrated payment solutions?\":\"What kind of customer support or technical assistance is provided with integrated payment solutions?\",\"What’s an example of integrated payments?\":\"What’s an example of integrated payments?\",\"Whether your users sell online or in person, quickly integrate with MONEI Connect to help them accept <2>more payment methods</2>.\":\"Whether your users sell online or in person, quickly integrate with MONEI Connect to help them accept <2>more payment methods</2>.\",\"Write a review\":\"Write a review\",\"You can attach at most {{max}} files.\":\"You can attach at most {{max}} files.\",\"You will periodically receive reminders about your application status.\":\"You will periodically receive reminders about your application status.\",\"You will receive a monthly newsletter with the latest blog articles, payment insights and trends, expert business tips, and MONEI news.\":\"You will receive a monthly newsletter with the latest blog articles, payment insights and trends, expert business tips, and MONEI news.\",\"Your attachments must total less than {{size}}.\":\"Your attachments must total less than {{size}}.\",\"Your name\":\"Your name\",\"cards\":\"cards\",\"email is required\":\"email is required\",\"iDEAL\":\"iDEAL\",\"reviews\":\"reviews\",\"selling.description\":\"With MONEI, we set out to redefine our understanding of e-commerce. 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Renaming a file does not change its type.\",\"¿Cuáles son los principales beneficios de las soluciones de pago integradas para plataformas y marketplaces a través de MONEI Connect?\":\"¿Cuáles son los principales beneficios de las soluciones de pago integradas para plataformas y marketplaces a través de MONEI Connect?\",\"🚀 Best Payment Platform for Business Growth\":\"🚀 Best Payment Platform for Business Growth\"}","language":"en"}}]},"prismic":{"allCategorys":{"edges":[{"node":{"title":"E-Commerce Tips","_meta":{"uid":"e-commerce-tips","lang":"en-gb"},"order":2}},{"node":{"title":"MONEI News","_meta":{"uid":"monei-news","lang":"en-gb"},"order":4}},{"node":{"title":"Retail Tips","_meta":{"uid":"retail-tips","lang":"en-gb"},"order":3}},{"node":{"title":"Payments Technology","_meta":{"uid":"payments-technology","lang":"en-gb"},"order":1}}]},"post":{"title":[{"type":"heading1","text":"Pricing strategies: ¿What is the best for your business?","spans":[],"direction":"ltr"}],"meta_title":[{"type":"heading1","text":"Pricing strategies for businesses","spans":[],"direction":"ltr"}],"body":[{"type":"paragraph","text":"Pricing strategies decide much more than the number on your price tag. They shape how customers see your brand, how much margin you keep on every sale, and how quickly your business grows. Set prices too high, and buyers go elsewhere. Set them too low, and you leave money on the table or struggle to cover your costs.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Getting it right is harder than it looks. According to Simon-Kucher's Global Pricing Study 2025, a survey of more than 2,200 business leaders in 28 countries, companies keep less than half of the price increases they try to make, on average. Without a clear strategy, a price rise can turn into lost customers, extra discounts, or both.","spans":[{"start":42,"end":95,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.simon-kucher.com/en/insights/global-pricing-study-2025","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"In this guide, you'll learn the most common pricing strategies, which businesses each one suits, and how to choose the right one for yours.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Table of contents","spans":[],"direction":"ltr"},{"type":"list-item","text":"What is pricing (and what is a pricing strategy)?","spans":[{"start":0,"end":49,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/pricing-strategies/#what-is-pricing-and-what-is-a-pricing-strategy","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"Why a good pricing strategy matters","spans":[{"start":0,"end":35,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/pricing-strategies/#why-a-good-pricing-strategy-matters","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"Factors to consider before setting prices","spans":[{"start":0,"end":41,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/pricing-strategies/#factors-to-consider-before-setting-prices","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"10 common pricing strategies and the businesses they suit best","spans":[{"start":0,"end":62,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/pricing-strategies/#10-common-pricing-strategies-and-the-businesses-they-suit-best","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"How pricing strategies vary by type of business","spans":[{"start":0,"end":47,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/pricing-strategies/#how-pricing-strategies-vary-by-type-of-business","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"How sales channel affects your pricing: online, in-store, and omnichannel","spans":[{"start":0,"end":73,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/pricing-strategies/#how-sales-channel-affects-your-pricing-online-in-store-and-omnichannel","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"How payment costs influence your pricing strategy","spans":[{"start":0,"end":49,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/pricing-strategies/#how-payment-costs-influence-your-pricing-strategy","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"How to choose the best pricing strategy for your business","spans":[{"start":0,"end":57,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/pricing-strategies/#how-to-choose-the-best-pricing-strategy-for-your-business","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"Common pricing mistakes to avoid","spans":[{"start":0,"end":32,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/pricing-strategies/#common-pricing-mistakes-to-avoid","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"Putting your pricing strategy into action","spans":[{"start":0,"end":41,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/pricing-strategies/#putting-your-pricing-strategy-into-action","target":"_blank"}}],"direction":"ltr"},{"type":"heading2","text":"What is pricing (and what is a pricing strategy)?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Pricing is the process of deciding how much to charge for a product or service. It requires balancing three things: what the product costs you, what customers are willing to pay, and what competitors charge.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"A pricing strategy is the method you use to set and adjust those prices to reach a business goal. That goal could be winning market share, maximizing profit, clearing stock, or positioning your brand as premium. Your strategy should change as your costs, customers, and market evolve.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"It helps to separate three terms that often get mixed up:","spans":[],"direction":"ltr"},{"type":"list-item","text":"Price is the amount a customer pays, for example, €29.","spans":[{"start":0,"end":6,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Pricing strategy is the logic behind the price, for example, matching competitors or charging based on the value customers perceive.","spans":[{"start":0,"end":16,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Pricing model refers to how you charge, for example, one-time payment, subscription, or pay-per-use.","spans":[{"start":0,"end":13,"type":"strong"},{"start":53,"end":69,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/features/pay-by-link/","target":"_blank"}},{"start":71,"end":83,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/subscription-ecommerce/","target":"_blank"}}],"direction":"ltr"},{"type":"heading3","text":"Pricing strategy vs. pricing model","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Your pricing strategy sets how much you charge. Your pricing model sets how and when customers pay. Most businesses use one of three:","spans":[],"direction":"ltr"},{"type":"list-item","text":"One-time payments. Customers pay once for a product or service. This model is simple and familiar, and it suits most retail, hospitality, and e-commerce businesses. The challenge is that you need to win every sale again, so repeat purchases (i.e., increased customer lifetime value), upsells, and loyalty programs matter.","spans":[{"start":0,"end":19,"type":"strong"},{"start":117,"end":123,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/monei-pay/retail-POS-system/","target":"_blank"}},{"start":124,"end":136,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/monei-pay/pos-systems-for-restaurants/","target":"_blank"}},{"start":141,"end":152,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/online-payments/","target":"_blank"}},{"start":258,"end":281,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/ltv-lifetime-value/","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"📌 Let customers spread the cost of a one-time purchase while you still get paid upfront, making higher-priced items easier to sell with MONEI Flex, our buy now, pay later solution.","spans":[{"start":0,"end":181,"type":"em"},{"start":0,"end":181,"type":"strong"},{"start":137,"end":147,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/features/monei-flex/","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"Subscriptions. Customers pay a recurring fee, usually monthly or yearly. You get predictable subscription revenue and a longer relationship with each customer. In return, you have to keep delivering value to keep churn low. Free trials, freemium plans, and annual discounts can help you win and keep subscribers.","spans":[{"start":0,"end":15,"type":"strong"},{"start":31,"end":44,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/what-is-recurring-payment/","target":"_blank"}},{"start":287,"end":311,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/features/subscriptions/","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"Hybrid models. Many businesses combine both models. A coffee shop might sell single drinks and a monthly coffee pass. A gym might offer drop-in classes alongside memberships.","spans":[{"start":0,"end":14,"type":"strong"}],"direction":"ltr"},{"type":"heading2","text":"Why a good pricing strategy matters","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Price is often the first thing customers compare, and right now they're paying close attention. According to McKinsey's State of the Consumer 2025, consumers’ expectations for value and convenience are driving unexpected trade-offs across categories: trading down in one place while splurging on something else, which makes it hard to predict what consumers will do next. That’s why developing a pricing strategy is crucial.","spans":[{"start":109,"end":146,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer-2025","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"A clear pricing strategy helps you:","spans":[],"direction":"ltr"},{"type":"list-item","text":"Protect your margins. You know every sale covers your costs and leaves you a profit.","spans":[{"start":0,"end":22,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Position your brand. Price signals quality: if you charge too little, customers may doubt your product; if you charge too much, they'll expect a premium experience.","spans":[{"start":0,"end":21,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Win and keep customers. The right price attracts the buyers you want and gives them a reason to come back.","spans":[{"start":0,"end":23,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Plan for growth. Consistent pricing makes revenue easier to forecast, so you can invest with more confidence.","spans":[{"start":0,"end":17,"type":"strong"}],"direction":"ltr"},{"type":"heading2","text":"Factors to consider before setting prices","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Before you pick a pricing strategy, look at the factors that decide what you can, and should, charge.","spans":[],"direction":"ltr"},{"type":"heading3","text":"Costs","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Your costs set the minimum price you can charge without losing money. Include fixed costs (rent, salaries, software) and variable costs (materials, shipping, packaging, payment processing fees).","spans":[{"start":169,"end":192,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/what-is-credit-card-processing/","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"For example, if a product costs you €12 and you want a 40% margin, the price works out as €12 ÷ (1 − 0.40) = €20. In the EU, prices shown to consumers must include VAT, so add it on top.","spans":[],"direction":"ltr"},{"type":"heading3","text":"Perceived value","spans":[],"direction":"ltr"},{"type":"paragraph","text":"What customers are willing to pay sets your upper limit. That depends on how much they value the problem you solve, the quality and convenience you offer, and your brand.","spans":[],"direction":"ltr"},{"type":"heading3","text":"Competition","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Competitors' prices act as a reference point for customers. You don't have to match them, but you need a clear reason for charging more or less.","spans":[],"direction":"ltr"},{"type":"heading3","text":"Product lifecycle","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Products you stock all year need a stable price with occasional promotions, so customers trust what they pay. Seasonal or limited-edition items can start higher while demand peaks, with planned markdowns to clear stock before the season ends.","spans":[],"direction":"ltr"},{"type":"heading3","text":"Business goals","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Your goal shapes your price. Winning market share often means lower prices, while maximizing profit or building a premium brand means higher ones.","spans":[],"direction":"ltr"},{"type":"heading2","text":"10 common pricing strategies and the businesses they suit best","spans":[],"direction":"ltr"},{"type":"paragraph","text":"There's no single right pricing strategy, and most businesses combine two or three. Here are the 10 most common.","spans":[],"direction":"ltr"},{"type":"heading3","text":"1. Cost-plus pricing","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You add a fixed markup to the product's cost. It's simple and protects your margin, but it ignores what customers are willing to pay.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Best for: retailers, wholesalers, and manufacturers with stable costs.","spans":[{"start":0,"end":9,"type":"strong"}],"direction":"ltr"},{"type":"heading3","text":"2. Competitive pricing","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You set prices at, below, or just above your competitors'. It works when customers compare similar products side by side.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Best for: crowded markets such as consumer electronics or everyday goods sold online.","spans":[{"start":0,"end":9,"type":"strong"}],"direction":"ltr"},{"type":"heading3","text":"3. Value-based pricing","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You price based on how much the customer values the result, not on your costs. It can bring higher margins but requires a strong understanding of your customers.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Best for: professional services, software, and clearly differentiated products.","spans":[{"start":0,"end":9,"type":"strong"}],"direction":"ltr"},{"type":"heading3","text":"4. Penetration pricing","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You launch at a low price to win customers quickly, then raise it over time. The risk is losing price-sensitive customers as prices rise.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Best for: new brands entering established markets and new subscription services.","spans":[{"start":0,"end":9,"type":"strong"}],"direction":"ltr"},{"type":"heading3","text":"5. Price skimming","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You launch at a high price for early adopters, then lower it as demand settles. Tech brands often do this with new phones and gadgets.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Best for: innovative products with strong demand at launch.","spans":[{"start":0,"end":9,"type":"strong"}],"direction":"ltr"},{"type":"heading3","text":"6. Premium pricing","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You keep prices high to signal quality and exclusivity. The product, service, and brand experience have to justify it.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Best for: luxury goods, specialty food, and boutique hotels.","spans":[{"start":0,"end":9,"type":"strong"}],"direction":"ltr"},{"type":"heading3","text":"7. Psychological pricing","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You use prices that feel lower or more attractive, such as €9.99 instead of €10, or showing a higher-priced option next to the one you want to sell.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Best for: retail and e-commerce, especially lower-priced and impulse purchases.","spans":[{"start":0,"end":9,"type":"strong"}],"direction":"ltr"},{"type":"heading3","text":"8. Promotional pricing","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You offer temporary discounts, flash sales, or seasonal offers to attract customers or clear stock. Used too often, it teaches customers to wait for the next sale.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Best for: fashion, retail, and seasonal businesses.","spans":[{"start":0,"end":9,"type":"strong"}],"direction":"ltr"},{"type":"heading3","text":"9. Bundle pricing","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You sell several products or services together for less than they'd cost separately. It increases the average order value and helps move slower-selling items.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Best for: restaurants, e-commerce stores, and service packages.","spans":[{"start":0,"end":9,"type":"strong"}],"direction":"ltr"},{"type":"heading3","text":"10. Dynamic pricing","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Prices change based on demand, time, stock levels, or competitor prices, often automatically. It maximizes revenue but can upset customers if it feels unfair.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Best for: travel, hospitality, events, and large online stores.","spans":[{"start":0,"end":9,"type":"strong"}],"direction":"ltr"},{"type":"image","url":"https://images.prismic.io/monei/5Ks-Ngr-5_BftMZl_pricing-strategies-at-a-glance.png?auto=format,compress","alt":"Pricing strategies at a glance: how 10 common pricing strategies work, who they suit, and their main risks","copyright":null,"dimensions":{"width":1600,"height":1844}},{"type":"heading2","text":"How pricing strategies vary by type of business","spans":[],"direction":"ltr"},{"type":"paragraph","text":"No single pricing strategy works for every business. The right one depends on your sector, your margins, how often customers buy, and how they pay. Here's how pricing typically works in some of the most common business types.","spans":[],"direction":"ltr"},{"type":"list-item","text":"Retail and e-commerce. Shoppers can compare prices in seconds, so retailers often combine competitive, psychological, and promotional pricing. Large online stores increasingly use dynamic pricing, and peak sales events like Black Friday call for a clear discount plan.","spans":[{"start":0,"end":23,"type":"strong"},{"start":66,"end":75,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/monei-pay/retail-POS-system/","target":"_blank"}},{"start":224,"end":236,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/black-friday-cyber-monday-ecommerce/","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"Restaurants and hospitality. Most restaurants start with cost-plus pricing based on food costs. They then use bundles, such as set menus, and off-peak offers to fill quieter hours.","spans":[{"start":0,"end":29,"type":"strong"},{"start":34,"end":45,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/monei-pay/pos-systems-for-restaurants/","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"Hotels and travel. Demand changes by season, day of the week, and even hour, so dynamic pricing and revenue management are standard. Rates usually rise as availability drops.","spans":[{"start":0,"end":18,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Services and appointments. Hair salons, clinics, gyms, and freelancers often use value-based pricing. Packages and memberships encourage repeat visits.","spans":[{"start":0,"end":27,"type":"strong"},{"start":27,"end":38,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/monei-pay/pos-systems-for-hair-salon/","target":"_blank"}},{"start":59,"end":70,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/monei-pay/pos-for-freelancers/","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"Subscription businesses and SaaS. Software companies and online education platforms typically offer tiered plans with different features at each level, often alongside freemium options and annual discounts.","spans":[{"start":0,"end":34,"type":"strong"},{"start":34,"end":52,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/saas-payment-gateway/","target":"_blank"}},{"start":57,"end":83,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/payment-gateway-elearning/","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"Events and ticketing. Early-bird, tiered, and dynamic pricing are common. Sudden price spikes can damage your reputation, though, as the backlash over dynamic ticket prices for Bruce Springsteen's 2023 tour showed.","spans":[{"start":0,"end":22,"type":"strong"},{"start":133,"end":206,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.iese.edu/es/insight/articulos/pricing-precios-datos-tecnologia-beneficios/","target":"_blank"}}],"direction":"ltr"},{"type":"list-item","text":"B2B and wholesale. Prices are often negotiated, and volume discounts and payment terms matter as much as the price itself. Sending a payment link with each invoice makes it easier to get paid on time.","spans":[{"start":0,"end":19,"type":"strong"},{"start":133,"end":145,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/features/pay-by-link/","target":"_blank"}}],"direction":"ltr"},{"type":"heading2","text":"How sales channel affects your pricing: online, in-store, and omnichannel","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Where you sell changes how customers see your prices.","spans":[],"direction":"ltr"},{"type":"heading3","text":"Online: transparency and easy comparison","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Online shoppers can compare prices in a few clicks, so small differences matter more. Hidden costs hurt the most. According to the Baymard Institute, 40% of shoppers abandon their carts because extra costs, such as shipping, taxes, or fees, are too high. Show the full price early to avoid cart abandonment at checkout.","spans":[{"start":114,"end":148,"type":"hyperlink","data":{"link_type":"Web","url":"https://baymard.com/lists/cart-abandonment-rate","target":"_blank"}},{"start":290,"end":306,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/cart-abandonment/","target":"_blank"}},{"start":310,"end":318,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/checkout/","target":"_blank"}}],"direction":"ltr"},{"type":"heading3","text":"In-store: local competition and perceived value","spans":[],"direction":"ltr"},{"type":"paragraph","text":"In a physical shop, customers compare you with nearby competitors rather than the whole internet. The store experience, staff advice, and being able to take the product home immediately all add perceived value, which can justify slightly higher prices.","spans":[],"direction":"ltr"},{"type":"heading3","text":"Omnichannel: consistent prices across channels","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If you sell both online and in-store, customers expect the same price everywhere. If prices differ, have a clear reason, such as an online-only promotion. Consistent pricing builds trust and supports an omnichannel retail strategy.","spans":[{"start":203,"end":230,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/omnichannel-retail-strategy/","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"🚀 MONEI’s omnichannel payment features help your business grow.","spans":[{"start":0,"end":64,"type":"em"},{"start":0,"end":64,"type":"strong"},{"start":3,"end":63,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/features/","target":"_blank"}}],"direction":"ltr"},{"type":"heading2","text":"How payment costs influence your pricing strategy","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Every card or digital payment comes with a fee, and those fees cut into your margin. Since you can't add a surcharge for most consumer cards in the EU, payment costs need to be part of your pricing from the start.","spans":[{"start":95,"end":116,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/psd2/","target":"_blank"}}],"direction":"ltr"},{"type":"heading3","text":"Understanding payment fee structures","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Payment providers usually charge in one of two ways:","spans":[],"direction":"ltr"},{"type":"list-item","text":"Flat or blended rate. You pay the same percentage on every transaction, sometimes plus a fixed fee. It's easy to budget for, but you may pay more than the real cost of some payments.","spans":[{"start":0,"end":22,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Interchange++. You pay the interchange fee set by the card's issuing bank, plus card scheme fees and your provider's margin. It's more transparent, and often cheaper for businesses with higher sales volumes.","spans":[{"start":0,"end":15,"type":"strong"},{"start":27,"end":42,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/what-are-interchange-fees/","target":"_blank"}},{"start":61,"end":73,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/acquiring-bank-vs-issuing-bank/","target":"_blank"}}],"direction":"ltr"},{"type":"heading3","text":"Why fixed fees matter more on small purchases","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Take a hypothetical fee of 1.5% + €0.25 per transaction. On a €200 sale, you pay €3.25, or 1.6% of the price. On a €10 sale, you pay €0.40, or 4%. If you sell low-priced items, factor this in, or encourage larger baskets with bundles.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"👉 Did you know? Payment processing fees don't have to stay fixed as you grow. With MONEI's volume-based pricing, your per-transaction rate drops as your monthly sales increase. The more you sell, the less each payment costs you, and the more margin you keep.","spans":[{"start":0,"end":259,"type":"em"},{"start":0,"end":17,"type":"strong"},{"start":83,"end":112,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/pricing/","target":"_blank"}}],"direction":"ltr"},{"type":"heading3","text":"Your payment method mix","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Different payment methods cost different amounts. Cards from outside the EU usually carry higher cross-border fees, while local payment methods such as Bizum can lower costs and increase conversion. To estimate what card payments really cost you, try an interchange fee calculator.","spans":[{"start":97,"end":114,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/cross-border-fees/","target":"_blank"}},{"start":122,"end":143,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/local-payment-methods/","target":"_blank"}},{"start":152,"end":157,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/reasons-to-accept-bizum/","target":"_blank"}},{"start":254,"end":280,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/interchange-fee-calculator/","target":"_blank"}}],"direction":"ltr"},{"type":"heading2","text":"How to choose the best pricing strategy for your business","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Use these steps to find the right pricing strategy, or the right combination of strategies, for your business:","spans":[],"direction":"ltr"},{"type":"o-list-item","text":"Define your goal. Decide whether you want to win market share, maximize profit, clear stock, or build a premium brand.","spans":[{"start":0,"end":17,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Know your costs. Add up your fixed costs, variable costs, and payment processing fees to find the lowest price you can charge.","spans":[{"start":0,"end":17,"type":"strong"},{"start":62,"end":85,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/what-is-credit-card-processing/","target":"_blank"}}],"direction":"ltr"},{"type":"o-list-item","text":"Understand your customers. Find out what they value, how price-sensitive they are, and how much each one is worth over time (their lifetime value).","spans":[{"start":0,"end":26,"type":"strong"},{"start":131,"end":146,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/ltv-lifetime-value/","target":"_blank"}}],"direction":"ltr"},{"type":"o-list-item","text":"Check your competitors. Note what they charge and what makes your offer different.","spans":[{"start":0,"end":23,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Choose one or two strategies. Use the table above to match strategies to your business type and goals.","spans":[{"start":0,"end":30,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Test before you commit. Try new prices on one product, channel, or customer group first, and track margin, conversion rate, and average order value.","spans":[{"start":0,"end":23,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Review regularly. Revisit your prices at least once or twice a year, and whenever your costs or demand change.","spans":[{"start":0,"end":16,"type":"strong"}],"direction":"ltr"},{"type":"image","url":"https://images.prismic.io/monei/_R5aYWTApS35-MGl_pricing-strategy-checklist-1-.png?auto=format,compress","alt":"Checklist for choosing the best pricing strategy for your business","copyright":null,"dimensions":{"width":1600,"height":1728}},{"type":"heading2","text":"Common pricing mistakes to avoid","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Pricing only based on competitors. Matching competitors' prices ignores your own costs and what makes you different. You could end up in a price war you can't afford, or undercharge for a better product.","spans":[{"start":0,"end":35,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Not counting all your costs. Payment fees, shipping, returns, and chargebacks are easy to overlook, and they all eat into your margin.","spans":[{"start":0,"end":29,"type":"strong"},{"start":66,"end":77,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/chargebacks-prevention/","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"Over-discounting. Frequent discounts train customers to wait for the next sale and can make your brand look cheap. Use promotions with a clear goal and an end date.","spans":[{"start":0,"end":18,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Charging different prices across channels without a reason. Unexplained price differences between your website, marketplaces, and store confuse customers and damage trust, especially in omnichannel commerce.","spans":[{"start":0,"end":60,"type":"strong"},{"start":186,"end":206,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/omnichannel-commerce/","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"Raising prices without warning. Tell customers about price increases in advance and explain what they're getting for the money, especially subscribers.","spans":[{"start":0,"end":32,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Never testing or reviewing prices. Your costs, customers, and competitors keep changing, so your prices should too.","spans":[{"start":0,"end":35,"type":"strong"}],"direction":"ltr"},{"type":"heading2","text":"Putting your pricing strategy into action","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The best pricing strategies cover your costs, reflect the value customers see, and change as your business grows. You don't need to get it perfect on day one. You need a clear starting point and the habit of reviewing it.","spans":[],"direction":"ltr"},{"type":"list-item","text":"Calculate your true costs. Include payment fees, shipping, and returns for your best-selling products.","spans":[{"start":0,"end":27,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Pick one strategy to test. Choose one that fits your goal, and try it on a single product or channel.","spans":[{"start":0,"end":26,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Set a review date. Put a date in your calendar to check margin, conversion rate, and average order value.","spans":[{"start":0,"end":18,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Small, regular adjustments add up to a stronger, more profitable business.","spans":[],"direction":"ltr"},{"type":"image","url":"https://images.prismic.io/monei/384821cf-e00e-4e58-a6f5-fc925a9c167a_Blog+CTA+EN.png?auto=format,compress","alt":null,"copyright":null,"dimensions":{"width":2502,"height":848},"linkTo":{"link_type":"Web","url":"https://dashboard.monei.com/?action=signUp&utm_source=MONEI+Blog+%28EN%29&utm_medium=CTA&utm_campaign=pricing+strategies"}}],"cta":null,"summary":[{"type":"paragraph","text":"In this guide, you'll learn the most common pricing strategies, which businesses each one suits, and how to choose the right one for yours.","spans":[],"direction":"ltr"}],"image":{"dimensions":{"width":1248,"height":832},"alt":"3 coffee cups with pricing by size","copyright":null,"url":"https://images.prismic.io/monei/9qP8HraGol7j51n2_jessica-tan-yUMjNc0OyZk-unsplash-1-.jpg?auto=format,compress&rect=0,0,3513,2342&w=1248&h=832"},"image_source":null,"custom_html":null,"meta_description":[{"type":"paragraph","text":"In this guide, you'll learn the most common pricing strategies, which businesses each one suits, and how to choose the right one for yours.","spans":[],"direction":"ltr"}],"category":"e-commerce-tips","updated_at":null,"author_card":{"__typename":"PRISMIC_Author","author_name":[{"type":"heading3","text":"Alexis Damen ","spans":[]}],"author_description":[{"type":"paragraph","text":"Alexis Damen is a former Shopify merchant turned content marketer. Here, she breaks down complex topics about payments, e-commerce, and retail to help you succeed (with MONEI as your payments partner, of course).","spans":[],"direction":"ltr"}],"author_image":{"dimensions":{"width":1800,"height":2400},"alt":null,"copyright":null,"url":"https://images.prismic.io/monei/ZxkR3YF3NbkBX8MN_AlexisDamenProfile.JPG?auto=format,compress"},"_meta":{"uid":"alexis-damen"}},"_meta":{"uid":"pricing-strategies","lang":"en-gb","alternateLanguages":[{"lang":"es-es"}],"firstPublicationDate":"2026-10-06T13:24:34+0000","tags":["E-commerce","Omnichannel Commerce","In-Person Selling"]},"slice_zone":[{"__typename":"PRISMIC_PostSlice_zoneFaq_section","fields":[{"title":[{"type":"heading3","text":"What is the most common pricing strategy?","spans":[],"direction":"ltr"}],"text":[{"type":"paragraph","text":"Cost-plus pricing is the most common, because it's simple: you add a fixed markup to what the product costs you. Many businesses combine it with competitive or psychological pricing.","spans":[],"direction":"ltr"}]},{"title":[{"type":"heading3","text":"How often should I review my prices?","spans":[],"direction":"ltr"}],"text":[{"type":"paragraph","text":"At least once or twice a year, and whenever your costs, demand, or competitors change significantly. Subscription businesses should also review prices before renewal periods.","spans":[],"direction":"ltr"}]},{"title":[{"type":"heading3","text":"Can you pass card fees on to customers?","spans":[],"direction":"ltr"}],"text":[{"type":"paragraph","text":"In the EU, no, not for most consumer cards. PSD2 bans surcharges on consumer debit and credit card payments, so you need to build payment costs into your prices.","spans":[{"start":44,"end":48,"type":"hyperlink","data":{"link_type":"Web","url":"https://monei.com/blog/psd2/","target":"_blank"}}],"direction":"ltr"}]},{"title":[{"type":"heading3","text":"Should I charge the same price online and in store?","spans":[],"direction":"ltr"}],"text":[{"type":"paragraph","text":"In most cases, yes. Customers expect consistent prices across channels, and differences without a clear reason can damage trust. If you do charge differently, such as with an online-only promotion, make it clear. 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