Black Friday Cyber Monday payment trends report (2025)

This year, we analyzed more than 35,000 online transactions from Black Friday through Cyber Monday to understand how Spanish consumers paid during the year's most significant shopping period. The results show a market that’s stabilizing in some areas, accelerating in others, and increasingly shaped by mobile checkout and instant payments.

Below, we break down critical trends, plus what they mean for merchants.

Key takeaways: Black Friday and Cyber Monday payment trends in Spain 2025

• Cards remain the most popular online payment method, accounting for 58% of online transactions, while Bizum usage continues to grow. 
• Mobile devices remain the most popular way to complete online purchases, accounting for 71% of transactions, while desktop checkout accounts for 25%, and tablet purchases make up only 1%.
• Average cart value increased 11% to €78, up from €70 during the same period last year.

Cards remain the most popular online payment method in Spain 

With 58% market share, cards remain the most widely used online payment method among Spanish consumers. Still, Bizum continues growing, with 22% of shoppers using it for online purchases, and Apple Pay is the third most popular choice, with 12% of Black Friday and Cyber Monday checkouts completed with this digital wallet.  

Google Pay accounts for 4% of transactions, while PayPal and Click to Pay are disappearing, each with only 1% share, per our data. 

Mobile remains the most popular purchasing device

The shift toward mobile-first commerce continues. This year, 71% of online purchases were completed on mobile, compared to 25% on desktop and less than 1% on tablet. The distribution is similar to last year, indicating a period of stability in device preference.

But when it comes to higher-value purchases, computers still keep the lead:

• Desktop average order value: €90
• Mobile average order value: €75

Consumers increasingly browse and buy on mobile, but many still turn to desktop for higher-ticket purchases, which merchants should keep in mind when optimizing checkout flows.

BFCM promotions continue to start earlier 

While this report focuses on Black Friday through Cyber Monday, the promotional period continues to expand. From the Monday before Black Friday through Cyber Monday, we processed 38% more transactions YoY and recorded a 58% YoY increase in total sales volume. These increases are clear evidence that consumers are shopping earlier and more frequently.

MONEI merchant success continues

Black Friday and Cyber Monday remain highly profitable for e-commerce businesses using MONEI.

This year we saw:

• 32% increase in total BFCM sales transactions YoY.
• 47% increase in GMV from Friday, November 28th, through Monday, December 1st.
• Average cart value rising from €70 to €78. 

These gains show that consumers remain highly engaged during peak shopping moments, and merchants who optimize checkout see meaningful returns. 

“Consumers are telling us exactly what they want: fast, simple, mobile-first payments without friction, says Alex Saiz Verdaguer, founder and CEO of MONEI. “The merchants who offer that experience, especially during high-volume moments like BFCM, are the ones seeing the strongest growth.”

What this year’s payment trends reveal

This year’s BFCM trends show that the Spanish payments market is entering its mature digital phase. Instant payments are now mainstream, mobile is the default checkout device, and cart values are rising. Consumers now expect speed, flexibility, and frictionless checkout with every transaction. 

To stay competitive in 2026 and beyond, merchants must:  

• Offer multiple local and digital wallet options.
• Optimize mobile checkout.
• Rely on a flexible payments platform built to evolve with consumer demand.

With rising sales volumes and earlier promotional cycles, now is the moment for merchants to prepare for what’s next, and MONEI is here to help.

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Alexis Damen

Alexis Damen is a former Shopify merchant turned content marketer. Here, she breaks down complex topics about payments, e-commerce, and retail to help you succeed (with MONEI as your payments partner, of course).