Subscription pricing simulator

Enough to make annual billing attractive, but not so much that an annual customer earns you less than a monthly one. Monthly customers churn, so they pay for fewer than 12 months on average. The simulator works out, for each plan, the highest annual discount that still beats monthly billing, based on your churn, costs and payment fees.

Most payment providers charge a percentage of each payment plus a fixed amount per charge. A monthly subscriber is charged up to 12 times a year, so you pay the fixed part up to 12 times. An annual subscriber is charged once, so you pay it once.

Churn is the share of monthly subscribers who cancel each month. The simulator uses it to estimate how many months an average monthly customer pays in their first year. With 4% monthly churn, that is about 9.7 months instead of 12. Annual subscribers pay for the full 12 months upfront.

Everything one customer costs you each month: hosting and infrastructure, third-party tools billed per user, support time and AI or API usage, plus sales commissions or a reseller's share. Enter the total as a share of the plan's monthly price. Don't include team salaries, office or marketing: those are overheads, not a cost per customer.

The fee values in the simulator are only examples. Enter your payment provider's real rates: the percentage charged on each payment and the fixed amount per charge. MONEI's current rates are listed on the pricing page.