Tap to Pay: What is it and How Does it Work?
Store owners across the world often mention “tap to pay” but if you traveled back in time, your customers might have thought you wanted them to decipher a riddle. Payment methods are constantly evolving. There was once direct trade. Then came cash. Debit and credit cards had a big impact. Now tap to pay is transforming the global market.
During the pandemic, tap to pay became even more important. To prevent the spread of disease, customers tapped their cards, phones, and even wearable devices on payment terminals at checkout to make contactless purchases.
Let’s discover what tap to pay is, how to use it, the different methods available, its benefits, and the devices you need to accept tap to pay. We’ll also look at the types of businesses that use tap to pay so you can see if it’s right for you.
Table of contents
- What is tap to pay?
- How to use tap to pay
- Transaction methods for tap to pay
- What are the benefits of accepting tap to pay?
- Types of businesses that use tap to pay
- How to accept tap to pay at your retail store, restaurant, in your taxi, or on the go
- Accept tap to pay from your phone with MONEI Pay
What is tap to pay?
Tap to pay lets customers make secure payments with contactless EMV chip cards or NFC-enabled devices like smartphones and wearables. NFC or near field communication is a short-range technology that transfers information between devices without ever touching.
It makes processing transactions quicker, it’s more hygienic, which has become a higher priority since the pandemic, and it allows customers to pay without handing over their cards.
How to use tap to pay
If your payment terminal has the symbol with four curved lines, portraying a radio signal, as shown below, it supports NFC tap to pay. It will share encrypted information with any contactless-enabled card, mobile phone, or wearable device that’s within two inches to approve or reject the payment.
NFC allows devices to identify specific frequencies with radio waves. Its specialized frequency of 13.56 MHz ensures accuracy and enables close-range interactions between two devices. It works similarly to other radio frequency identification (RFID) technologies that are used to quickly scan multiple items in shopping malls, grocery stores, and airports.
When you accept tap to pay, you’ll be initiating either an active or a passive NFC communication.
Active devices like a point-of-sale (POS) terminal or a smartphone using Apple Pay or Google Pay constantly emit radio waves. When two active devices send and receive information to each other across an electromagnetic field, they create an active NFC payment.
Passive devices like plastic credit/debit cards don’t constantly emit radio waves. When a passive device enters an active device’s field, a passive NFC payment is made. As long as you have the right payment terminal, you can accept both active and passive NFC payments.
Transaction methods for tap to pay
Originally, tap to pay was only possible using contactless cards. Now, there are a few ways to make a transaction using tap to pay and there will likely be more over time:
Mobile payment apps
Most people carry their phones with them everywhere, which is why mobile payment apps and mobile wallets have become so popular as a tap to pay method.
Customers can hover their NFC-enabled phone over a POS or another device that has NFC (like an iPhone), which will activate their payment app. Their encrypted debit/credit card details are passed from the phone to the payment terminal to complete the transaction.
For example, if the customer has an iPhone, they can either store card details in their Apple Wallet or use Apple Pay for quick and contactless NFC-enabled payments.
The radio wave symbol that’s on your NFC payment terminal is also on the back of NFC-enabled debit and credit cards. These cards have an EMV (Europay, Mastercard, and Visa) chip that exchanges data to make a payment. Contactless cards are the original tap to pay method and they’re still the most popular too.
It's projected that the wearable payments devices market will be worth $80.39 billion by 2028. If your customer is wearing a smartwatch, bracelet, ring, or key fob integrated with NFC technology, they can use tap to pay.
This is the ultimate convenience for many. There’s no need for a wallet or even a phone if your payment device is attached to your body.
What are the benefits of accepting tap to pay?
Shoppers want to use tap to pay. In fact, Spain saw the highest growth rate in contactless payments in Europe in 2021. Forty-seven percent of US customers in a Visa survey say they won’t shop at a store that doesn’t offer contactless payment methods. And in the UK alone, as of October 2021, there were more than 1.3 billion contactless transactions made.
A clear benefit of tap to pay is attracting and keeping customers. Let’s take a look at the rest:
Speeding up the checkout process
With tap to pay, a customer can walk into your store, choose what they want, and go to the self-checkout to pay all in under 10 minutes. You and your staff can spend more time helping shoppers when the payment process is quick and frictionless.
Tap to pay is 63% faster than cash payments and 53% faster than paying with a swipe card or chip and pin.
Boosting customer satisfaction and loyalty
Many of the benefits for businesses are also benefits for customers, such as an increase in speed, security, and convenience. All of these improve the overall customer experience, which, in turn, boosts customer satisfaction and loyalty.
Standing in a queue for a long time can make shopping intolerable. So much so, that many potential customers leave. This means you lose that individual sale and you can potentially lose a customer forever once they’ve had a bad experience.
Tap to pay also attracts customers through convenience. Imagine a customer who passes by your store at the end of a run. They want to buy a sturdy sports bottle for their next run, but they forgot their wallet. Just as they’re about to go home, they realize you accept tap to pay. Their watch, which just tracked their best time in a month, can now be used as a contactless payment method.
Improving payment security
According to a European Central Bank survey, payment safety and security are essential among European consumers. Here’s how accepting tap to pay can help improve payment security:
- Encryption. Every time a tap to pay payment is made, the encryption changes, making it extremely difficult for a hacker to take advantage. Even if they manage to decipher a code, it’ll be too late as it’s only valid for one transaction.
- Tokenization. When a contactless payment is made, an algorithm generates a unique random value, which replaces a customer’s primary account number (PAN). The value, also called a token, passes safely through the internet, without exposing the customer’s credit card details.
- Two-factor authentication. Apple Pay and many other mobile payment methods ask you to set up two-factor authentication (2FA) to verify each transaction with a Face ID, PIN, or fingerprint. So even if your phone is lost or stolen, there’s no way someone else can use it for payment.
Attracting more customers
Different customers prefer different ways of paying. Many elderly people and some living in rural areas still prefer to pay with cash, but for millennials and Gen Z, digital wallets are becoming more common.
In fact, 65% of millennials and 57% of Gen Z globally used a digital wallet in 2021. In Spain, digital wallets and mobile payments like Bizum are the most popular method of payment in retail stores and restaurants. In the UK, 54% of respondents under 24 said it’s been so long since they used anything other than contactless, they can’t remember their PIN anymore.
Creating time for store staff
Smaller lines and quicker transactions are great for customers but they’re also beneficial for store staff. Manually processing cash and card payments can take up a large part of the day. With tap to pay, a salesperson can help a customer make a choice, use a mobile POS to take the payment where they stand, and get straight on with the next part of their day.
📚 Further reading: What is Credit Card Processing and How Does it Work?
Types of businesses that use tap to pay
If you accept in-person payments, there’s a good chance that tap to pay is useful for your business. Let’s see which types of businesses already use it:
For brick-and-mortar stores, large and small, tap to pay is invaluable.
Let’s use Jaynie as an example. She walks into “Substance & Style” and is greeted by a staff member who discovers she’s already searched the website for a new handbag and submitted her email address for a 10% discount on her first purchase.
The benefits of omnichannel commerce mean Jaynie’s data is already in the system so the salesperson can immediately direct her to the handbag she’s interested in. Jaynie left her wallet at home but has her phone with her. She pays for her new purse using tap to pay via her mobile wallet and carries her phone home in her new handbag.
E-commerce brands experimenting with in-person sales (pop-ups or events)
Customers are used to the easy payment methods you offer in your e-commerce store, so if they come to your pop-up shop or your stand at an event, they’ll expect the same level of service.
Make the payment experience easier and faster for your customers by using an NFC-enabled payment terminal (a mobile POS or your smartphone) to accept tap to pay.
If you're just dipping your toes into physical retail before deciding if you want to open a permanent brick-and-mortar store, using a mobile payment app that supports tap to pay is a great money-saving solution. All you need is your phone and you can skip the hassle of purchasing expensive POS hardware.
📚 Further reading: How to Accept Card Payments on Your Phone
Your staff serves the finest dessert, followed by an espresso to finish the evening off perfectly for your customers. All that’s left to do is pay the bill. Thankfully, that’s easy too. The waiter takes out a smartphone, your customer pays seamlessly using tap to pay, and everyone leaves with a smile on their face.
Have you ever been to a festival at lunchtime? There are always a lot of options to choose from. The stalls with big queues are tempting because there must be a reason why everyone’s going there. The empty food trucks might be amazing but you wonder why no one’s going there.
Then there’s the truck with a steady flow. It’s just as busy as the truck with a large queue but everyone’s ordering and paying quickly, mainly because the business accepts tap to pay. That’s the truck for you!
Many customers don’t carry cash anymore. As a taxi driver, you’ve probably experienced waiting for a passenger to get cash from an ATM or to find some in their house, possibly never to return. With tap to pay, you can simply pass the NFC terminal (or your NFC-enabled smartphone) to the passenger in the back seat and collect payment.
House cleaners, plumbers, electricians, personal trainers, or [enter your service], you all need to accept payments. A fast, secure, and convenient method of payment is tap to pay and it’s perfect when you’re on the go. You provide a great service, your customer pays with a tap, and you can quickly move on to your next job.
How to accept tap to pay at your retail store, restaurant, in your taxi, or on the go
There’s more than one way to accept tap to pay. Let’s see the most common methods:
First introduced in the UK in 2003, Chip and PIN readers have evolved to accept contactless payments, with the first contactless credit card appearing in 2007. As long as your Chip reader, which is also known as a chip card reader or chip card terminal, has the contactless symbol, you can use it to accept tap to pay.
Tap to Pay on iPhone
With Tap to Pay on iPhone, you can securely accept contactless payments by adding a mobile payment app to your phone. You don’t need to purchase any extra POS hardware for this. Simply install the app and start selling products wherever you are using your phone to accept various payment methods.
📌 Get on the waitlist: With MONEI Pay, you can accept QR code payments from your phone. But we’re working hard to enable NFC payments in Q1 of 2023. Sign up for MONEI now to be notified when tap to pay is available. And while you’re waiting, start accepting cards, Bizum, Apple Pay, and Google Pay from your Android or iOS smartphone.
Tap to pay on Android
Tap to pay is available for Android too and works in a similar way. All your customers have to do is tap their smartphone or wearable (with a mobile wallet installed) over your NFC-enabled payment terminal to complete the payment.
Tap to pay on a tablet
As long as your tablet has NFC functionalities and you have the right payment app installed, you can also accept tap to pay using a tablet. Tablets can be especially useful in brick-and-mortar stores, where you can use them as a sales tool and collect payment at the same time.
Accept tap to pay from your phone with MONEI Pay
Now that you know what tap to pay is, its benefits, how to use it, and the types of devices it works with, it’s a good time to introduce tap to pay to your business. With MONEI Pay, you’ll soon be able to take tap to pay payments from your phone. Sign up here and you’ll be notified once tap to pay is available (during Q1 of 2023). And in the meantime, digital QR code payments (also via MONEI Pay) are a great contactless alternative.
Alexis Damen is the Head of Content at MONEI. She loves breaking down complex topics about payments, e-commerce, and retail to help merchants succeed (with MONEI as their payments partner, of course).